{"id":8023,"date":"2022-02-22T12:45:49","date_gmt":"2022-02-22T12:45:49","guid":{"rendered":"https:\/\/smallbrooks.com\/?page_id=8023"},"modified":"2024-06-20T12:53:22","modified_gmt":"2024-06-20T12:53:22","slug":"the-basics-of-crowdfunding","status":"publish","type":"page","link":"https:\/\/smallbrooks.com\/da\/the-basics-of-crowdfunding\/","title":{"rendered":"The Basics of Crowdfunding"},"content":{"rendered":"
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Crowdfunding i en n\u00f8ddeskal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Introduktion<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Hvad er crowdfunding?<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Typer af crowdfunding<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4. Fordele og ulemper<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Introduktion<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Crowdfunding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Id\u00e9en bag crowdfunding er enkel:<\/span><\/p>

Folk der finansierer folk.<\/b><\/span><\/p>

Konceptet har eksisteret i flere \u00e5r og vokser stadig i popularitet. Men det kan v\u00e6re sv\u00e6rt for nytilkomne at danne sig et overblik. <\/span>Du er m\u00e5ske faldet over ordet f\u00f8r, og du har nok en generel ide om, hvad det betyder, og hvordan det fungerer.\u00a0<\/span>Men hvis du er interesseret i at l\u00e6re mere om de finere detaljer i crowdfunding, s\u00e5 er denne guide et glimrende sted at starte.

<\/span>S\u00e5 lad os komme i gang.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hvad er crowdfunding?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Lad os starte med det grundl\u00e6ggende: Hvad er crowdfunding, og hvordan fungerer det?

<\/span>I en n\u00f8ddeskal er crowdfunding en m\u00e5de at rejse penge til et projekt med hj\u00e6lp fra en \"crowd\": en st\u00f8rre gruppe mennesker. Investorerne, ogs\u00e5 kaldet \"backers\", f\u00e5r s\u00e5 produkter, renter eller aktier retur.

<\/span>I visse tilf\u00e6lde kan backers v\u00e6lge at st\u00f8tte med en donation uden at f\u00e5 andet end et 'tak' fra projektejeren som bel\u00f8nning.

Traditionelt set var det normalt s\u00e5dan, at hvis du skulle have penge til udviklingen af et nyt produkt, skulle du i banken eller finde en investor og s\u00e5 h\u00e5be p\u00e5, du har fundet den rigtige investor p\u00e5 det rigtige tidspunkt.

<\/span>Crowdfunding \u00e5bner en helt ny finanseringsmulighed ved at give <\/span>iv\u00e6rks\u00e6ttere et sted at pitche deres ide til et bredt publikum af mulige investorer.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Download guiden som PDF<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Interaktionen mellem projektejere og s\u00e5kaldte 'backers' bliver gjort mulig gennem digitale crowdfundingplatforme. Dette er hjemmesider, hvor iv\u00e6rks\u00e6ttere med gode ideer kan samle penge ind.

Samtidig kan investorer v\u00e6lge mellem mange forskellige projekter, og de kan investere b\u00e5de sm\u00e5 og store bel\u00f8b. Normalt tager platformsejeren s\u00e5 en procentdel fra projektejeren for vellykkede kampagner.

<\/span>Crowdfundingplatforme kan b\u00e5de have fast eller fleksibel finansiering. Fast finansiering er den mest popul\u00e6re form. Det betyder, at projektejeren kun f\u00e5r pengene, hvis kampagnen n\u00e5r sit m\u00e5l. <\/span>Ellers bliver pengene f\u00f8rt tilbage til investorerne. Den anden mulighed er fleksibel finansiering, hvor projektejerne kan beholde pengene, selv hvis m\u00e5let ikke bliver n\u00e5et.

<\/span>Crowdfunding har mange fordele (men ogs\u00e5 risici), men f\u00f8r vi gennemg\u00e5r dem, s\u00e5 lad os udforske de forskellige typer crowdfunding.<\/span><\/p>

Hvis du er interesseret i at vide mere om, hvordan crowdfunding i sin tid startede, s\u00e5 se vores artikel om <\/span>Crowdfundings historie<\/b><\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vidste du...?<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At fundamentet for Frihedsgudinden blev finansieret gennem crowdfunding?<\/span><\/p>

I 1885 lavede mediemogulen Jospeph Pulitzer en crowdfundingkampagne gennem hans avis.<\/span><\/p>

Mere end 160.000 donorer st\u00f8ttede projektet.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Typer af crowdfunding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Generelt kan man samle crowdfunding i fire kategorier: Donation, reward, l\u00e5n og aktie:<\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Donation<\/a><\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Som du m\u00e5ske har g\u00e6ttet fra navnet, er dette den type af crowdfunding, hvor folk, der st\u00f8tter, ikke f\u00e5r andet end god karma i bytte for at st\u00f8tte et projekt. Det bliver is\u00e6r brugt af enkeltpersoner, velg\u00f8renhedsorganisationer og NGO'er til at rejse penge til b\u00e5de personlige behov s\u00e5vel som almennyttige projekter.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Donation\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Typiske eksempler p\u00e5 donations-crowdfunding inkluderer at rejse penge til uddannelse, hospitalsregninger for enkeltpersoner, katastrofehj\u00e6lp eller nye lokale initiativer.<\/span><\/p>

Styrker<\/span>:<\/span><\/b><\/p>

Eftersom donation afh\u00e6nger af folks velvilje, beh\u00f8ver man ikke give noget igen. I visse tilf\u00e6lde kan et projekt g\u00e5 viralt og indsamle mange flere penge, end man havde forventet.<\/span><\/p>

Svagheder<\/b>:<\/span><\/p>

Da backers ikke f\u00e5r noget retur, er donationerne ofte relativt sm\u00e5. Derfor m\u00e5 man ofte s\u00e6tte sit m\u00e5l lavt.<\/span><\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Reward-baseret crowdfunding minder om donation-crowdfunding, da backers ikke f\u00e5r et finansielt afkast af deres investering. Forskellen er, at i reward-crowdfunding f\u00e5r backers noget retur i form af et produkt eller service. Det er ofte den foretrukne type crowdfunding for startups og sm\u00e5 virksomheder, der gerne vil udvikle et nyt produkt eller teste markedet af.

<\/span>Projektejerne definerer for det meste et s\u00e6t s\u00e5kaldte 'rewards', som backers kan v\u00e6lge imellem, baseret p\u00e5 hvor meget de er interesseret i at give. F.eks. kunne 100 kr. k\u00f8be dig en pakke \u00f8kologisk \u00f8l, men for 500 kr. f\u00e5r du en hel kasse og en invitation til lanceringsfesten.\u00a0

<\/span>Styrker<\/b><\/span>: <\/b>Virksomheder kan indsamle store bel\u00f8b uden at skulle betale det tilbage eller give aktier til investorerne. Udover pengene kan de ogs\u00e5 opbygge en kundebase, f\u00e5 ideen valideret og f\u00e5 feedback direkte fra kunderne.

<\/span>Svagheder:<\/b><\/span> <\/b>Hvis kampagnen n\u00e5r sit m\u00e5l, skal projektejeren selvf\u00f8lgelig leve op til deres l\u00f8fte og levere varerne. I enkelte tilf\u00e6lde kan omkostningerne til at k\u00f8re projektet, produktion og levering v\u00e6re s\u00e5 h\u00f8je, at projektejeren kun har f\u00e5 penge tilbage til at udf\u00f8re projektets form\u00e5l.<\/span>\u00a0<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dyreh\u00f8j Vingaard<\/strong><\/a> er Danmarks st\u00f8rste ving\u00e5rd.<\/span><\/p>

Da de skulle bruge maskineri til produktionen af deres mousserende vin, valgte de at lave en kampagne p\u00e5 Coop Crowdfunding.<\/span><\/p>

De rejste<\/span> 130.000 kr. ved at tilbyde rewards i form af rundture p\u00e5 g\u00e5rden, vinsmagning og vin og spiritus.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This type is also known as crowdlending, peer to peer lending or marketplace lending. <\/span><\/p>

In debt-based crowdfunding platforms such as Lendino<\/a>, businesses or individuals receive money from a large number of people with the promise to pay them back with interest at a later date.<\/span><\/p>\n

Det er vigtigt, at l\u00e5ntageren tydeligt s\u00e6tter et bel\u00f8b for hvor meget, de skal rejse samt en klar tidslinje for tilbagebetalingen af l\u00e5net.<\/span><\/p>\n<\/div>\n<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Styrker<\/b><\/span>:<\/b> L\u00e5necrowdfunding er et godt alternativ til bankl\u00e5n og andre traditionelle finansieringskilder. Renten er ofte ikke liges\u00e5 h\u00f8j, det er nemt at ans\u00f8ge, og hele processen foreg\u00e5r online.

<\/span>Svagheder<\/b><\/span>:<\/b> Selvom det er nemmere at ans\u00f8ge om et l\u00e5n gennem en crowdlendingplatform end hos en bank, er det ikke alle projekter, der ans\u00f8ger, som bliver godkendt til at\u00a0<\/span>oprette\u00a0<\/span>et\u00a0<\/span>l\u00e5neprojekt.<\/span><\/p><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Denne type er ogs\u00e5 kendt som crowdinvestering eller investeringscrowdfunding. Aktiecrowdfunding giver investorer mulighed for at blive medejere af en virksomhed ved at k\u00f8be aktier i den.

<\/span>Hver investor f\u00e5r ret til en del af virksomheden svarende til deres investering. Denne form for crowdfunding virker bedst for virksomheder med fokus p\u00e5 v\u00e6kst, hvor potentialet for afkast er h\u00f8jt. Det bliver mest brugt til startups og nystartede virksomheder.

Styrker<\/span><\/strong>:<\/strong> Projektejerne kan potentielt indsamle store summer uden med det samme at skulle levere et afkast. I mods\u00e6tning til traditionelle investeringer f\u00e5r man her fordelt indflydelsen ud blandt mange investorer frem for blandt f\u00e5 store aktion\u00e6rer. <\/span>Det putter ofte mindre pres p\u00e5 ejerne og giver dem mere frihed i forhold til virksomhedens retning.

<\/span>Svagheder<\/span><\/strong>:<\/strong> Ejerne af virksomhed giver stadig en del af virksomheden v\u00e6k. Derudover er lovgivningen i visse lande med til at g\u00f8re det umuligt at s\u00e6lge aktier hos en virksomhed, der ikke er b\u00f8rsnoteret. Man skal derfor tjekke lovgivningen i det land, man er i, f\u00f8r man planl\u00e6gger en kampagne.

<\/span>Du kan l\u00e6se om vores egen erfaring med aktiecrowdfunding i vores indl\u00e6g <\/span>:Det gode, det d\u00e5rlige, og hvad jeg ville \u00f8nske jeg havde vidst.<\/u><\/b><\/a>.<\/p><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Crowdfunding i tal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hvis man ikke regner Kina med, har det globale marked for alternativ finansiering (inklusive crowdfunding) fortsat vokset over de sidste to \u00e5r p\u00e5 trods af COVID-19<\/span> .<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I Europa <\/span>er<\/span> de sektorer, der g\u00f8r mest brug af crowdfunding, sm\u00e5 til mellemstore virksomheder og ejendsomsinvestering.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00e5nemodellen har v\u00e6ret den mest popul\u00e6re i 2019 og 2020 med aktiecrowdfunding p\u00e5 en 2. plads. Reward og donation st\u00e5r for 11% af al crowdfunding i de to \u00e5r.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Den gennemsnitlige succesrate for crowdfunding-kampagner er 22,4%.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kilde: The 2nd Global Alternative Finance Market Benchmarking Report<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fordele og ulemper<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Crowdfunding er et effektivt v\u00e6rkt\u00f8j og en god m\u00e5de at skaffe finansiering p\u00e5. Uanset hvor ambiti\u00f8st m\u00e5let er, kan det rigtige projekt blive finansieret i l\u00f8bet af f\u00e5 dage, nogle gange kun minutter. Men selvf\u00f8lgelig er der ingenting, der er risikofrit.

Vi har allerede n\u00e6vnt nogle af b\u00e5de de gode og mindre gode ting omkring crowdfunding, men lad os uddybe mere p\u00e5 dette emne.<\/span><\/div><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lad os starte med nogle af de ting, der g\u00f8r crowdfunding fantastisk.<\/span><\/p>

Adgang

<\/strong>Crowdfunding g\u00f8r det muligt for startups, sm\u00e5 virksomheder og individer at samle den n\u00f8dvendige kapital uden at gennemg\u00e5 de besv\u00e6rlige processer, det normalt kr\u00e6ver for at tage et l\u00e5n. Disse virksomheder bliver derudover ogs\u00e5 ofte vurderet som uegnede til traditionel finansiering.

<\/span>Effektivitet

<\/strong>I stedet for at skulle pitche til investorer en af gangen, hvilket kan tage en del tid og kr\u00e6fter, kan virksomheder forberede og pr\u00e6sentere deres ide over for en stor gruppe investorer p\u00e5 \u00e9n gang.

Opm\u00e6rksomhed og eksponering
<\/strong>
Ved at bruge en crowdfundingplatform kan projektejere f\u00e5 adgang til mange og alsidige investorer, som kan se, interagere med og dele deres kampagner. Ligegyldigt om det er folk, der bes\u00f8ger platformen for at opdage nye og sp\u00e6ndende produkter, eller folk der tidligere har st\u00f8ttet andre projekter, s\u00e5 er der allerede et f\u00e6llesskab omkring platformen, hvor man kan skabe omtale og opbygge et navn.

Byg et f\u00e6llesskab

<\/strong>Fra start til slut, og selv efter kampagnen slutter, kan projektejere holde kommunikationen \u00e5ben med deres backers ved at poste opdateringer og svare p\u00e5 sp\u00f8rgsm\u00e5l. Det g\u00f8r, at backers bliver involveret og engageret i processen, og ofte ender det med at v\u00e6re dem, der bliver de mest trofaste kunder og ambassad\u00f8rer for brandet.

Test markedet

<\/strong>Det at pr\u00e6sentere et projekt til et bredt publikum giver en glimrende mulighed for at tilpasse og validere ens produkt eller tilbud. Man kan f\u00e5 unders\u00f8gt, om folk faktisk vil st\u00f8tte ideen, og man kan f\u00e5 feedback og data, s\u00e5 man kan forbedre sit koncept.<\/span>\u00a0

PR og branding

<\/strong>N\u00e5r man promoverer en kampagne gennem sociale medier, nyhedsbreve osv., kan man ofte tiltr\u00e6kke etablerede medier til at d\u00e6kke ens fremgang. Samtidig er det ofte s\u00e5dan, at jo flere backers et projekt har, og som tror p\u00e5 ideen, jo bedre muligheder er der for, at ens budskab bliver delt og spredt p\u00e5 sociale medier.
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Hvad f\u00e5r ejeren af crowdfundingplatformen ud af det?

<\/strong>Hvis du vil l\u00e6se mere om fordelene ved at drive en platform for din organisation eller virksomhed, s\u00e5 l\u00e6s vores guide: <\/span>Styrk din crowd<\/a><\/strong><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Om du leder efter finansiering til dit projekt, eller du vil st\u00f8tte et, s\u00e5 lad os gennemg\u00e5 nogle af de risici, man skal v\u00e6re bevidst om i forhold til crowdfunding.

<\/span>Ressourcer

<\/strong>Det at udvikle en succesfuld kampagne kan kr\u00e6ve betydelige ressourcer (penge og\/eller tid) for at opbygge interesse, selv f\u00f8r projektet officielt bliver lanceret.

<\/span>Produktet eller servicen bliver ikke leveret

<\/strong>Selvf\u00f8lgelig har crowdfundingplatforme ofte procedurer p\u00e5 plads, i tilf\u00e6lde af at dette skulle ske. Men der er altid en risiko for, at projektejeren ikke leverer. Det vil \u00f8del\u00e6gge projektejerens omd\u00f8mme, og backers vil se deres investering ryge ud af vinduet.

<\/span>Lovgivning

<\/strong>Afh\u00e6ngig af hvilket land man er i, kan der v\u00e6re lovm\u00e6ssige udfordringer, man skal v\u00e6re bevidst om.

<\/span>Projektet n\u00e5r m\u00e5ske ikke i m\u00e5l

<\/strong>Hvis crowdfundingplatformen har fast finansiering, bliver pengene sendt tilbage til investorerne. Derved er alle de ressourcer, man har brugt p\u00e5 kampagnen, mere eller mindre spildt.<\/span><\/p>

Hvis platformen tilbyder fleksibel finansiering, kan projektejerne beholde pengene, selv hvis de ikke n\u00e5r i m\u00e5l. De skal dog stadig betale gebyret til platformen, og de skal stadig leve op til de l\u00f8fter, de har givet investorerne.<\/span><\/p>

Det kan v\u00e6re et problem, hvis kampagnen har lovet at bringe et nyt produkt p\u00e5 markedet,<\/span> som de s\u00e5 m\u00e5ske ikke har midlerne til at levere.

<\/span>Konkurrenter

<\/strong>Hvis man pr\u00e6senterer hele sin forretningside til en stor m\u00e6ngde mennesker, g\u00f8r man den tilg\u00e6ngelig for investorer men ogs\u00e5 konkurrenter. Ideer kan bliver stj\u00e5let, medmindre de er beskyttet af patenter eller copyright.

<\/span>Ekspertise

<\/strong>Professionelle investorer har en del ekspertise med i bagagen, hvilket kan v\u00e6re godt for sm\u00e5 virksomheder. Det er en af de ting, man kan g\u00e5 glip af med crowdfunding.\u00a0<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Smallbrooks<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hos Smallbrooks er vi specialister i at bygge og drive crowdfundingplatforme, som er skr\u00e6ddersyet til jeres behov. Ved at tr\u00e6kke p\u00e5 vores software og ekspertise f\u00e5r I plads til at fokusere p\u00e5 jeres platform og projekter og lade os om resten.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tVil du vide mere om vores crowdfundingplatforme?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tL\u00e6s vores guide til at udvikle jeres egen crowdfundingplatform med Smallbrooks.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tFunktioner\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tVil du gerne l\u00e6se om teknikken? Se vores liste over funktioner, der er inkluderet i vores l\u00f8sning, og find det du har brug for til din organisation. \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tSe funktioner<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Smallbrooks The basics of crowdfunding By Rocio triboli Overview 1. Introduction 2. What is crowdfunding? 3. Types of crowdfunding 4. Benefits & risks Introduction Crowdfunding The concept of crowdfunding is simple: People funding people. The idea has been around for … Read More<\/a><\/p>","protected":false},"author":7,"featured_media":7988,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8023","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nThe Basics of Crowdfunding - Smallbrooks<\/title>\n<meta name=\"description\" content=\"New to crowdfunding? Then this is a great place to get started. 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