{"id":8372,"date":"2022-03-22T12:29:10","date_gmt":"2022-03-22T12:29:10","guid":{"rendered":"https:\/\/smallbrooks.com\/?page_id=8372"},"modified":"2024-10-17T12:39:41","modified_gmt":"2024-10-17T12:39:41","slug":"introduction-civic-crowdfunding","status":"publish","type":"page","link":"https:\/\/smallbrooks.com\/da\/introduction-civic-crowdfunding\/","title":{"rendered":"Crowdfunding for kommuner"},"content":{"rendered":"
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Smallbrooks <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Crowdfunding for kommuner<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Af Mathias Foged<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. Introduktion<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Borgercrowdfunding for begyndere<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Hvorfor starte en crowdfundingplatform? <\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4. Det gode projekt<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5. Hvordan kommer man i gang?<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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6. Typiske udfordringer<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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7. Eksempler<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Introduktion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hvad er crowdfunding?<\/p>

Kort sagt<\/a>,<\/strong><\/span> er det en metode til at samle penge ind til et projekt fra en st\u00f8rre gruppe af individer.\u00a0

Men det er betydeligt mere end det.\u00a0

Crowdfunding er g\u00e5et fra at v\u00e6re et finansielt nichekoncept til et vidtr\u00e6kkende f\u00e6nomen, der tilskynder f\u00e6llesskab, samarbejde og innovation. Det g\u00f8r udviklingen af nye id\u00e9er \u00f8konomisk mulig, men ogs\u00e5 mere demokratisk og inkluderende.\u00a0

For kommuner er crowdfunding ogs\u00e5 en mulighed: ikke kun for at bygge bro mellem kommunen og dens borgere, men ogs\u00e5 borgerne imellem.\u00a0

Men hvad er borgercrowdfunding helt pr\u00e6cist, og hvordan kommer man som kommune i gang?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Download guiden som PDF<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Borgercrowdfunding for begyndere<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Crowdfunding i kommuner handler om medborgerskab. Og medborgerskab handler om aktiv deltagelse og inklusion.\u00a0

<\/span>Borgercrowdfunding er derfor et samarbejde mellem de lokale myndigheder og borgere, hvor indbyggere kan foresl\u00e5, finansiere og fuldf\u00f8re projekter, der tilf\u00f8jer ny v\u00e6rdi til bybilledet og udvikler lokalsamfundet.\u00a0

Det l\u00e6gger fundamentet for en dialog, hvor borgere kan bidrage socialt og \u00f8konomisk til de tiltag og projekter, som r\u00e6sonnerer hos dem. P\u00e5 den m\u00e5de kan kommunen hj\u00e6lpe med at udvikle de tiltag, som deres indbyggere vil have, i stedet for de tiltag, som kommunen tror,<\/em> de vil have.\u00a0

Selvom crowdfunding i sin tid startede med velg\u00f8renhedsprojekter, er modellen blevet v\u00e6sentligt mere udbredt de seneste \u00e5r. I dag bruges konceptet p\u00e5 tv\u00e6rs af mange omr\u00e5der - fra gr\u00f8n omstilling til ejendomsinvestering.\u00a0

Crowdfunding i kommuner er et af de koncepter, der er i hastig udvikling, is\u00e6r i lande som England, Tyskland og nu ogs\u00e5 Danmark.\u00a0

Oftest er rammen for konceptet digital.\u00a0

Projekter bliver styret gennem en online crowdfundingplatform, typisk administreret af kommunen, hvis rolle kan variere afh\u00e6ngig af ressourcer, behov og ambitioner.\u00a0

Mere om det senere. Men f\u00f8rst:\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hvorfor starte en kommunal crowdfundingplatform?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ud over de finansielle fordele ved at involvere sig i crowdfunding viser erfaring fra andre lande, at den helt store v\u00e6rdi ligger i de sociale gevinster:

<\/span>DELTAGELSE OG MEDBORGERSKAB<\/strong><\/p>

Et centralt aspekt er \u00f8get engagement fra borgerne.\u00a0

<\/span>Kommuner leder altid efter nye m\u00e5der at opfordre til deltagelse fra borgernes side. Crowdfunding er et 'bottom-up' initiativ, der g\u00f8r det muligt for indbyggere at bidrage, men med dem som omdrejningspunkt.\u00a0\u00a0

For borgercrowdfunding er mere end bare et finansielt tilskud. Det er en m\u00e5de at demokratisere byudvikling p\u00e5.\nIdeerne kommer fra borgerne selv, og alle kan foresl\u00e5 et projekt, uanset status eller stilling.\u00a0

Samtidig kan folk stemme med deres penge p\u00e5 de projekter, der giver mening for dem.\u00a0

P\u00e5 denne m\u00e5de er det borgeerne selv, der er den prim\u00e6re drivkraft og har den st\u00f8rste indflydelse. Kommunen er med, men prim\u00e6rt i rollen som facilitator.\u00a0

S\u00e5ledes skabes der ogs\u00e5 st\u00f8rre tillid til kommunen bag platformen.

INDSIGT<\/b><\/p>

Det er altid en udfordring for lokale myndigheder at afl\u00e6se borgernes behov.\u00a0

<\/span>Selvom det \u00f8konomiske aspekt ofte opfattes som det centrale i crowdfunding, er der en stor v\u00e6rdi i at se, hvilke projekter folk v\u00e6lger at st\u00f8tte.\nCrowdfunding giver offentligheden mulighed for selv at give udtryk for, hvilke projekter, de mener, skal fuldf\u00f8res.\u00a0

Kommunen kan f\u00f8lge med og assistere udviklingen af de enkelte projekter, og p\u00e5 den m\u00e5de skabes der en dialog, som giver indsigt i hvad, der r\u00e6sonnerer hos folk.\u00a0

F\u00c6LLESSKAB OG TILH\u00d8RSFORHOLD<\/b><\/p>

Unders\u00f8gelser viser, at borgercrowdfunding b\u00e5de styrker det eksisterende sammenhold, men ogs\u00e5 l\u00e6gger bunden for nye netv\u00e6rk p\u00e5 tv\u00e6rs af individer og organisationer.\u00a0

<\/span>Tilh\u00f8rsforhold og ejerskabsfornemmelse over det offentlige rum har vist sig at stige hos de mennesker, der involverer sig i borgercrowdfunding.\nFolk kan bidrage til og v\u00e6re en del af et st\u00f8rre f\u00e6llesskab, hvilket ofte resulterer i en generelt st\u00f8rre tilfredshed blandt befolkningen.\u00a0

Kort sagt: Borgercrowdfunding handler ikke kun om penge.\u00a0<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sunderland Art Room<\/b><\/a><\/span>

er en lokal kunstskole for b\u00f8rn og unge i den engelske by Sunderland. Projektet satte sig for at etablere et frirum med leg og kreativ udfoldelse i hjertet af byen. Stedet indeholder studielokale, legerum og en lille cafe og holder j\u00e6vnligt begivenheder og workshops for de lokale beboere.
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Det gode projekt<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Crowdfunding i kommuner kan d\u00e6kke over en bred vifte af potentielle projekter.

<\/span>Det er dog vigtigt at v\u00e6re opm\u00e6rksom p\u00e5 de krav, et projekt b\u00f8r leve op til for at v\u00e6re velegnet til at blive crowdfundet.\u00a0

Det er vigtigt at s\u00e6tte platformen op til at blive en succes, is\u00e6r i begyndelsen af dens levetid.

Det g\u00f8r man prim\u00e6rt gennem gode projekter, og der er flere kriterier, der kendetegner det gode projekt.\u00a0

Ikke alle kriterier beh\u00f8ver v\u00e6re opfyldt, men de kan bruges som en rettesnor for at vurdere, hvorvidt en ide kan blive b\u00e5de finansieret og fuldf\u00f8rt.\u00a0

REALISTISK<\/strong><\/p>

Det kan v\u00e6re fristende at fors\u00f8ge sig med store og ambiti\u00f8se projekter med det samme. Men selvom det bestemt er en mulighed at f\u00e5 disse til at lykkes, viser erfaringer, at mindre projekter med relativt beskedne m\u00e5l egner sig bedre til crowdfunding. Is\u00e6r p\u00e5 en ny platform.\u00a0

For det f\u00f8rste kan det v\u00e6re sv\u00e6rt at skaffe penge nok, men det er ogs\u00e5 mindre motiverende for dem, der st\u00f8tter projektet, hvis de ikke f\u00f8ler, at m\u00e5let er realistisk, eller at deres st\u00f8tte ikke udg\u00f8r en stor andel af det samlede bel\u00f8b.\u00a0<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Luchtsingel Rotterdam Bridge<\/b><\/a><\/span><\/p>

Luchtsingel Rotterdam i Holland var det f\u00f8rste st\u00f8rre infrastrukturprojekt, der blev finansieret gennem crowdfunding.<\/p>

Projektet gik ud p\u00e5 at bygge en 400 meter lang gangbro mellem tre omr\u00e5der af byen, der var adskilt af jernbaneskinner.<\/p>

Som bel\u00f8nning fik alle, der st\u00f8ttede projektet, skrevet deres navn p\u00e5 en planke i broen. Hver planke kostede 125 kr.\u00a0<\/p>

Over 17.000 planker blev solgt i l\u00f8bet af kun f\u00e5 uger.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SPECIFIKT<\/strong><\/p>

Det er vigtigt, at projektet har specifikke rammer og m\u00e5l. \"Vi vil g\u00f8re parken flottere\" er sv\u00e6rt at fuldf\u00f8re, hvorimod \"vi vil bygge en ny legeplads med to gynger og en rutsjebane\" er til at forst\u00e5.

Det s\u00e6tter tydelige m\u00e5l for selve projektejeren, hvilket g\u00f8r finansieringsm\u00e5let nemmere at fasts\u00e6tte og mere pr\u00e6cist, men det g\u00f8r det ogs\u00e5 tydeligt for folk, der st\u00f8tter projektet, hvad de g\u00e5r med til.

S\u00f8rg for at projektejeren tydeligt definerer, hvor mange penge de har brug for, og hvad de helt specifikt kommer til at g\u00e5 til.

LOKALT<\/strong><\/p>

Folk engagerer sig ofte mest i deres umiddelbare n\u00e6romr\u00e5de. Derfor er det en god ide at s\u00f8rge for, at projektet er s\u00e5 lokalt som muligt. Et teaterstykke p\u00e5 den lokale plads, opf\u00f8relsen af en lille hytte i parken, bogklub p\u00e5 biblioteket.

Jo mere det er en del af folks hverdag, desto bedre.

REPR\u00c6SENTATIVT<\/strong><\/p>

Crowdfunding fungerer bedst, n\u00e5r det er demokratisk. Derfor er det en god ide at vurdere, om det enkelte projekt repr\u00e6senterer et bredt udsnit af indbyggere og samtidig er i kommunens \"\u00e5nd\".

Hvis projektet kun kommer til at g\u00f8re gavn for en lille, lukket gruppe af mennesker, som samtidig kun udg\u00f8r et lille nicheomr\u00e5de af kommunen, kan det v\u00e6re en god ide at overveje, om det passer til platformen.\u00a0

Det er op til den enkelte kommune at vurdere, hvad der bedst repr\u00e6senterer dens v\u00e6rdier.\u00a0<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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UKONTROVERSIELT\u00a0<\/strong><\/p>

Da crowdfunding ofte involverer et stort antal mennesker med mange forskellige holdninger og livsstile, kan det v\u00e6re fornuftig at holde sig fra kontroversielle projekter.\u00a0

<\/span>En lokal sk\u00f8jtebane eller en koncert p\u00e5 torvet er sv\u00e6r at komme op i det r\u00f8de felt over, men en indsamling til et bestemt parti eller en demonstration for et omdiskuteret emne kan v\u00e6re bedst at henvise til andre steder.

<\/span>NETV\u00c6RK\u00a0<\/strong><\/span><\/p>

Det er en fordel, hvis projektejeren allerede har et netv\u00e6rk klar til at st\u00f8tte projektet.

<\/span>S\u00e5kaldt 'socialt bevis' er en st\u00e6rk faktor i forhold til at komme i m\u00e5l med en crowdfundingkampagne. Hvis andre mennesker, som ikke kender projektejeren, kan se, at der i forvejen er bred opbakning til projektet, bliver det nemmere at tilslutte sig det.<\/span><\/p>

\u00a0<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hvordan kommer man i gang som kommune?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interested? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Smallbrooks can help you get your own civic crowdfunding platform. If you are interested, feel free to reach out to us.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tKontakt os<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Flere og flere kommuner er begyndt at bruge crowdfunding som katalysator for nye initiativer blandt borgerne og selv blive involveret i processen.\u00a0

<\/span>Men sp\u00f8rgsm\u00e5let er hvor og hvordan man starter.\u00a0

<\/span>KOMMUNENS ROLLE<\/strong><\/p>

I kraft af at det er kommunen, der st\u00e5r for at starte et crowdfundinginitiativ, er det n\u00f8dvendigt at tage stilling til, hvilken rolle den vil p\u00e5tage sig.\u00a0

<\/span>Der er flere tilgangsm\u00e5der, og ofte drejer det sig om, i hvor h\u00f8j grad man som myndighed v\u00e6lger at involvere sig.\u00a0

<\/span>Det handler om at finde en balance mellem p\u00e5 den ene side at vurdere projekter og guide projektejere uden p\u00e5 den anden side at blive for kontrollerende og ende som en un\u00f8dvendigt begr\u00e6nsende autoritet.\u00a0

<\/span>Man skelner for det meste mellem tre roller med forskellige niveauer af kontrol, som kommunen kan p\u00e5tage sig.\u00a0

<\/span>Disse er ikke sat i sten, men kan fungere som en rettesnor:<\/span><\/p>

– Sponsor<\/strong><\/p>

Rollen med den mindste involvering fra kommunen. Her involverer kommunen sig kun via \u00f8konomisk st\u00f8tte til projekter, og platformen drives af andre.

Denne rolle kr\u00e6ver mindst ressourcer men forhindrer ogs\u00e5 kommunen i at involvere sig og drage fordel af at have en crowdfundingplatform.<\/p>

- Partner<\/strong><\/p>

Her spiller kommunen en st\u00f8rre rolle. I samarbejde med en eksisterende crowdfundingplatform oprettes en kategori p\u00e5 platformen for projekter, som reflekterer kommunens \u00f8nsker for udvikling.

<\/span>Som partner med den eksisterende platform kan kommunen s\u00e5 hj\u00e6lpe med at guide projekter samt fungere som filter ved at udv\u00e6lge projekter ud fra kommunens kriterier.\u00a0

Platformen er stadig ikke kommunens egen, men p\u00e5 denne m\u00e5de skabes der i st\u00f8rre grad et rum og et f\u00e6llesskab omkring borgercrowdfunding, som folk kan tilslutte sig.\nMange kommuner agerer her ogs\u00e5 som sponsor, f.eks. ved at st\u00f8tte et projekt \u00f8konomisk hvis det opfylder bestemte krav eller opn\u00e5r et vist antal af investorer selv.\u00a0<\/p>

\u00a0<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vidste du...?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At kommunecrowdfunding ofte oplever en betydeligt h\u00f8jere succesrate p\u00e5 projekter end normalt?<\/p>

Flere steder er det op til 90% af projekter hvor kommunen er indblandet, der n\u00e5r deres m\u00e5l.\u00a0<\/p>

Det er langt h\u00f8jere end gennemsnittet, der ligger p\u00e5 omkring 22%.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"90\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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- Platformsejer<\/strong><\/h6>

Her er kommunen selv med til at skabe en crowdfundingplatform, oftest i samarbejde med en ekstern partner.\u00a0\u00a0

Typisk g\u00f8r man brug af en s\u00e5kaldt 'white-label' l\u00f8sning, hvor man g\u00f8r brug af en ekstern softwarel\u00f8sning for at ops\u00e6tte en platform, som kommunen s\u00e5 kan drive selv.\u00a0

Dog med konsultation og r\u00e5dgivning fra partnerselskabet.\u00a0

Her tager kommunen en aktiv rolle og fungerer som facilitator for initiativet. F\u00f8rst og fremmest i kraft af at fungere som 'gatekeeper' ved at finde, vurdere og vejlede projektejere. Kommunen f\u00e5r kontrol over retningen, som platformen tager, og projekter f\u00e5r st\u00f8rre sandsynlighed for at blive gennemf\u00f8rt.\u00a0

Selvom selve teknikken er administreret af en tredjepart, er det kommunes brand og identitet, der ligger til grund for platformen, og det er kommunen, der ejer initiativet.\u00a0

Samtidig giver det mulighed for i st\u00f8rre grad at stable et \u00f8kosystem p\u00e5 benene. Mange kommuner v\u00e6lger f.eks. at lave partnerskaber med organisationer, der kan hj\u00e6lpe med finansiering eller med at finde nye projekter.\u00a0

Selvom denne rolle kr\u00e6ver den st\u00f8rste indsats fra kommunens side, er det ogs\u00e5 her, man har st\u00f8rst mulighed for p\u00e5 sigt at skabe og skalere et relativt selvk\u00f8rende crowdfunding-initiativ i lokalsamfundet.

Denne type rolle for kommunen er den, hvor man har set den st\u00f8rste udvikling i de seneste \u00e5r.\u00a0

Det er denne model, der ofte giver de st\u00f8rste sociale afkast i lokalsamfundet og som fostrer samarbejde og udvikling p\u00e5 tv\u00e6rs af kommunen, organisationer og borgere.\u00a0<\/p>

\u00a0<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Typiske udfordringer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Borgercrowdfunding repr\u00e6senterer en ny form for medborgerskab og bliver derfor blevet taget i brug af flere kommuner verden over.\u00a0

Men f\u00f8r man som kommune kaster sig ud i at have sin egen crowdfundingplatform, er det vigtigt at v\u00e6re opm\u00e6rksom p\u00e5 de risici og udfordringer, der kan f\u00f8lge med. Jo mere man er opm\u00e6rksom p\u00e5 eventuelle faldgruber, desto mere kan man gardere sig mod dem.\u00a0

ANSVAR FOR PROJEKTER<\/strong><\/p>

Selvom det er projektejerne, der st\u00e5r for selve projekterne, er det i sidste ende kommunen, der risikerer at st\u00e5r p\u00e5 m\u00e5l for dem. \nProjekter, som ikke leverer i forhold til kvalitet eller deadline, kan reflektere d\u00e5rligt p\u00e5 kommunen. Derfor er det vigtigt, at man har en metode p\u00e5 plads til at finde og vurdere projekter.

<\/span>Er finansieringsm\u00e5let realistisk, og er det tilstr\u00e6kkeligt til det foresl\u00e5ede projekt? Er projektejeren p\u00e5lidelig? Er de rette tilladelser p\u00e5 plads?

De fleste projektejere er ikke eksperter i crowdfunding. Derfor er det vigtigt at give dem en indf\u00f8ring i grundl\u00e6ggende retningslinjer for et godt projekt og samtidig selv vurdere, om projektet lever op til de krav, man har sat som kommune. Jo mere man s\u00e6tter tydelige rammer for projektet, desto nemmere bliver det ogs\u00e5 at leve op til for de borgere, der kommer med ideerne.

PROJEKTER MED LANGTIDSFORPLIGTELSER<\/b><\/p>

De fleste crowdfundingprojekter har ikke behov for kommunens hj\u00e6lp, n\u00e5r f\u00f8rst projektet er n\u00e5et i m\u00e5l. Der er dog enkelte tilf\u00e6lde, hvor man skal v\u00e6re bevidst om, at der kan v\u00e6re forpligtelser, der r\u00e6kker ud over deadlinen, enten finansielt eller i forhold til indsats.\u00a0

Et event er slut ved deadline, men hvis det f.eks. er en lektiecafe, skal der v\u00e6re en plan for, hvem der driver den. Hvis det er en sk\u00f8jtebane, skal der foreligge aftaler om, hvem der betaler for vedligeholdelse osv. Ofte er det kommunen, det falder p\u00e5, men det er en god ide at sikre sig, at der foreligger tydelige retningslinjer, inden projektet g\u00e5r i gang.

CROWDFUNDING SOM ERSTATNING FOR KOMMUNENS ANSVAR<\/strong><\/p>

Det skal v\u00e6re tydeligt - b\u00e5de for kommunen selv og for borgerne - at crowdfunding ikke skal ses som noget, der fratager kommunen for \u00f8konomisk ansvar. Crowdfunding er et supplement, ikke en erstatning, og skal behandles derefter. Ellers kan der hurtigt opst\u00e5 kritik og kontroverser.\u00a0<\/h6>

S\u00f8rg derfor for at crowdfunding ikke g\u00e5r ind og d\u00e6kker kommunale tiltag, der alligevel skulle v\u00e6re f\u00f8rt ud i livet. En crowdfundingplatform skal give mulighed for at skabe nye initiativer, ikke finansiere de eksisterende.

ADMINISTRATION OG DRIFT<\/strong><\/p><\/div>

En platform k\u00f8rer ikke sig selv. Projekter skal findes, vurderes og vejledes. Leveringer skal sikres, og sp\u00f8rgsm\u00e5l fra projektejere og borgere skal h\u00e5ndteres.

N\u00e5r det s\u00e5 er sagt, kr\u00e6ver det ikke en st\u00f8rre h\u00e6r at drive en platform.\nHvis man har den n\u00f8dvendige viden og de rigtige processer, kan det ofte lade sig g\u00f8re ved at dedikere en enkelt person til at drive platformen, i hvert fald til at starte med.\u00a0

Hvis man f\u00e5r den n\u00f8dvendige opl\u00e6ring, kan en enkelt medarbejder h\u00e5ndtere den daglige drift. Hvis platformen vokser, kan man senere dedikere flere ressourcer til driften af den.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Eksempler<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mayor of London<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I London oprettede man i 2014 en crowdfundingplatform, Mayor of London, i samarbejde med den eksterne partner Spacehive.\u00a0\u00a0

Initiativet er administreret af kommunen, som samtidig st\u00f8tter projekterne \u00f8konomisk.\nIf\u00f8lge deres egen evalueringer har initiativet bidraget til en \u00f8get demokratisering af udviklingen af lokalsamfundet i London.\u00a0

Derudover har st\u00f8rstedelen af de involverede borgere oplevet en st\u00f8rre lokal sammenh\u00e6ngskraft.\u00a0

Nye netv\u00e6rk er opst\u00e5et p\u00e5 tv\u00e6rs af individer og organisationer, der normalt ikke ville have v\u00e6ret i kontakt med hinanden.\u00a0
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EKSEMPLER P\u00c5 PROJEKTER<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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WELL STREET MARKET<\/strong><\/p>

Projektejerne bag Well Street Market satte sig for at stable en ny type gademarked p\u00e5 benene.\u00a0<\/p>

Med \u00f8kologiske f\u00f8devarer, musikscene og kunstudstillinger er begivenheden vokset til at v\u00e6re en yderst popul\u00e6r destination for mange lokale indbyggere.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MIGRATEFUL COOKERY SCHOOL<\/strong><\/p>

For at udvikle st\u00e6rkere lokale b\u00e5nd, startede folkene bag projektet en madlavningsskole, hvor flygtninge og asylans\u00f8gere kunne dele deres traditionelle madkundskaber.\nInitiativet fremmer integration og f\u00e6llesskab i London og har oplevet stor succes, siden det n\u00e5ede sit m\u00e5l i 2021.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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STREEKMOTOR23<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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STREEKMOTOR23<\/b> er et samarbejde mellem 23 kommuner i Flandern i det nordlige Belgien.\u00a0

Sammen med Koalect, der st\u00e5r bag softwaren, gik de sammen om at bygge en crowdfundingplatform p\u00e5 tv\u00e6rs af flere regioner.\u00a0

Ideen var at skabe et initiativ, der kunne st\u00f8tte lokale projekter med s\u00e6rlig fokus p\u00e5 udsatte unge, \u00e6ldre og folk med handicap.\u00a0

Form\u00e5let er at aktivere folk og stimulere deres engagement i lokalomr\u00e5det. Platformen er siden da vokset til at omfatte flere emner, s\u00e5som mentalt helbred, b\u00e6redygtighed, sport og meget andet.\u00a0

Projektet er finansieret med st\u00f8tte fra EU og en lang r\u00e6kke andre organisationer, der donerer sammen med 'crowden'.\u00a0

Platformen er et eksempel p\u00e5 en skr\u00e6ddersyet platform, hvor man i stedet for at bruge en white-label l\u00f8sning har bygget en platform helt fra bunden.\u00a0

Ejerne af platformen tager imod en bred r\u00e6kke af projekter fra mange forskellige typer af projektejere, fra NGO'er, individer og non-profits til skoler og private virksomheder.\u00a0

Kommunerne bag st\u00e5r ikke kun for at drive platformen men har ogs\u00e5 valgt at fordoble finansieringen, hvis projektet n\u00e5r det aftalte m\u00e5l.\u00a0<\/span><\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EKSEMPLER P\u00c5 PROJEKTER<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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PLUK 9230<\/strong><\/p>

PLUK 9230\nProjektet samler borgere i regionen til faste 'plukkedage', hvor grupper m\u00f8des og tager ud og plukker frugt sammen, som s\u00e5 derefter bliver brugt af lokale butikker til forskellige produkter som juice, chutney og marmelade. Overskuddet af salget doneres derefter til sociale st\u00f8tteorganisationer.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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HUNDE P\u00c5 PLEJEHJEMSBES\u00d8G<\/strong><\/p>

Som led i en st\u00f8rre indsats for at st\u00f8tte kommunens \u00e6ldre borgere, samlede et dyreinternat ind til at udvikle et dedikeret hold frivillige, der tr\u00e6ner hunde p\u00e5 internatet og j\u00e6vnligt tager dem p\u00e5 bes\u00f8g p\u00e5 plejehjem i kommunen. <\/span><\/p>

Ideen har vist sig at v\u00e6re et stort hit og har siden bredt sig til andre kommuner.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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EKSEMPEL: SUNDERLAND CROWDFUNDING<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Den fodboldglade by p\u00e5 den engelske vestkyst startede en crowdfundingplatform i 2020. Det prim\u00e6re form\u00e5l var at aflaste folk og virksomheder, der var ramt af nedlukninger p\u00e5 grund af COVID-19.\u00a0<\/p>

Konceptet bredte sig hurtigt, og i dag er platformen centrum for en myriade af projekter: fra musikfestivaler og sm\u00e5 f\u00e6lleshaver til pop-up-markeder og kunstudstillinger.\u00a0<\/p>

Platformen er prim\u00e6rt drevet af en enkelt medarbejder fra Sunderland Kommune og er finansieret i samarbejde med flere sponsororganisationer. Disse organisationer medfinansierer projekter, der n\u00e5r et vist antal st\u00f8ttere selv.\u00a0<\/p>

Projektans\u00f8gninger bliver vurderet l\u00f8bende, men godkendte projekter bliver kun offentliggjort to gange om \u00e5ret.\u00a0<\/p>

P\u00e5 den m\u00e5de har kommunen rigelig tid til at kvalitetssikre og vejlede projekterne.\u00a0<\/p>

P\u00e5 under tre \u00e5r er Sunderland Crowdfunding n\u00e5et i m\u00e5l med mere end 40 projekter og har mere end 1800 st\u00f8ttere p\u00e5 platformen.\u00a0\u00a0<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EKSEMPLER P\u00c5 PROJEKTER<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Minibus\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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WWIN Bus<\/strong><\/p>

Et lokalt v\u00e6rested for ofre for hustruvold crowdfundede en minibus til deres beboere, s\u00e5 de kan komme ud p\u00e5 l\u00e6ngere ture rundt i landet.\u00a0

Det var der mere end 100 mennesker der syntes var en god id\u00e9, og projektet n\u00e5ede hurtigt sit m\u00e5l.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Musikstudie i gammel bunker<\/strong><\/p>

Projektejerne samarbejde med lokale, frivillige musikproducenter for at bygge et musikstudie i en nedlagt bunker.

Projektet har is\u00e6r fokus p\u00e5 unge musikere, men alle i byen er velkomne til at booke og benytte lokalet.<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Music\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"smallbrooks\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I Smallbrooks er vi eksperter i kommunale crowdfundingplatforme.\u00a0

<\/span>Som partner i jeres crowdfundingprojekt udvikler vi jeres platform og vejleder i alt fra projekth\u00e5ndtering til markedsf\u00f8ring.\u00a0

Hvis du er interesseret i at l\u00e6re mere om muligheden for at f\u00e5 en kommunal crowdfundingplatform, s\u00e5 book en snak med os her:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tKontakt os<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Smallbrooks Civic crowdfunding: A guide for local authorities By mathias foged Overview 1. Introduction 2. Civic crowdfunding for beginners 3. Why get started with civic crowdfunding? 4. Great projects 5. How to get started 6. Common challenges 7. Cases Introduction … Read More<\/a><\/p>","protected":false},"author":7,"featured_media":8380,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8372","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nAn introduction to civic crowdfunding - Smallbrooks<\/title>\n<meta name=\"description\" content=\"Civic crowdfunding is a collaboration between citizens and local authorities, where citizens can suggest and get funding for local projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smallbrooks.com\/da\/introduction-civic-crowdfunding\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An introduction to civic crowdfunding - Smallbrooks\" \/>\n<meta property=\"og:description\" content=\"Civic crowdfunding is a collaboration between citizens and local authorities, where citizens can suggest and get funding for local projects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smallbrooks.com\/da\/introduction-civic-crowdfunding\/\" \/>\n<meta property=\"og:site_name\" content=\"Smallbrooks\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T12:39:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smallbrooks.com\/wp-content\/uploads\/2022\/03\/2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1414\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smallbrooks.com\/introduction-civic-crowdfunding\/\",\"url\":\"https:\/\/smallbrooks.com\/introduction-civic-crowdfunding\/\",\"name\":\"An introduction to civic crowdfunding - 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