{"id":13342,"date":"2023-05-31T12:24:45","date_gmt":"2023-05-31T12:24:45","guid":{"rendered":"https:\/\/smallbrooks.com\/?p=13342"},"modified":"2023-10-23T09:34:01","modified_gmt":"2023-10-23T09:34:01","slug":"crowdfunding-platform-for-grocery-retailers","status":"publish","type":"post","link":"https:\/\/smallbrooks.com\/da\/crowdfunding-platform-for-grocery-retailers\/","title":{"rendered":"Why grocery retailers should have a crowdfunding platform"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13342\" class=\"elementor elementor-13342\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a44a77 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a44a77\" data-element_type=\"section\" 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c6.641,0,12.03-5.39,12.03-12.03C384.97,270.056,379.58,264.667,372.939,264.667z&quot;&gt;&lt;\/path&gt;\t&lt;\/g&gt;\t&lt;g&gt;\t&lt;\/g&gt;\t&lt;g&gt;\t&lt;\/g&gt;\t&lt;g&gt;\t&lt;\/g&gt;\t&lt;g&gt;\t&lt;\/g&gt;\t&lt;g&gt;\t&lt;\/g&gt;\t&lt;g&gt;\t&lt;\/g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;g&gt;&lt;\/g&gt;&lt;\/svg&gt;\" data-full-width=\"yes\"><ul id=\"menu-1-4b4a1f3\" class=\"hfe-nav-menu\"><li id=\"menu-item-8317\" class=\"trp-language-switcher-container menu-item menu-item-type-post_type menu-item-object-language_switcher parent hfe-creative-menu\"><a href=\"https:\/\/smallbrooks.com\/wp-json\/wp\/v2\/posts\/13342\/\" class = \"hfe-menu-item\"><span data-no-translation><img loading=\"lazy\" decoding=\"async\" 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data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aafd485\" data-id=\"aafd485\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84602e2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"84602e2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Smallbrooks blog<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac5eea elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"7ac5eea\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58af534 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"58af534\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;150&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><h1 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 20pt; margin-bottom: 6pt;\"><font color=\"#ffffff\" face=\"Raleway, sans-serif\"><span style=\"font-size: 46px;\"><b>Why grocery retailers should have a crowdfunding platform <\/b><\/span><\/font><\/h1><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e4c46 elementor-widget elementor-widget-spacer\" data-id=\"12e4c46\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95f5edb elementor-widget elementor-widget-heading\" data-id=\"95f5edb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Af Rocio Triboli<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81a7e8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81a7e8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a7bc9f\" data-id=\"8a7bc9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa2de9e elementor-widget elementor-widget-text-editor\" data-id=\"fa2de9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The food and grocery industry has been challenged in many ways throughout recent years due to numerous reasons such as the worldwide pandemic, wars, and the global surge in inflation. As the industry faces a rise in online grocery services, the need for a digital-first approach is now greater than ever in order for the stores to remain competitive.<\/p><p><span style=\"font-weight: 400\">Additionally, preferences have shifted and consumers are getting more conscious and demanding when it comes to <\/span><a href=\"https:\/\/www2.deloitte.com\/nl\/nl\/pages\/consumer\/articles\/retail-trends.html\"><span style=\"font-weight: 400\">sustainable and locally sourced products<\/span><\/a><span style=\"font-weight: 400\">. It has become a necessity for retailers to find products, food producers, and food tech entrepreneurs that are more local and sustainable. Such suppliers are often small and not yet ready to be on the shelves of large supermarkets, so other means of collaboration are needed<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ebf7c elementor-widget elementor-widget-image\" data-id=\"08ebf7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/smallbrooks.com\/wp-content\/uploads\/elementor\/thumbs\/Local-produce-e1665491125468-pw21dbwq5tmrno48u14rvzwzuqafvf1ifjlujwqb7k.jpg\" title=\"Local produce\" alt=\"grocery retailers\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d179bd elementor-widget elementor-widget-text-editor\" data-id=\"1d179bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In this context, retailers have a lot to gain from having their own crowdfunding platform. It can help them stay competitive and engage with their customers in new and innovative ways. In this article, we will discuss the various benefits that grocery retailers can achieve by having their own crowdfunding platform.<\/p><p><a href=\"https:\/\/smallbrooks.com\/da\/crowdfunding-platform-software-the-definitive-guide\/\">How to get started with a crowdfunding platform&#8211;&gt;<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0800383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0800383\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5576964\" data-id=\"5576964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-512a721 elementor-widget elementor-widget-heading\" data-id=\"512a721\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1- Increase engagement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41c2837 elementor-widget elementor-widget-text-editor\" data-id=\"41c2837\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400\">By having their own crowdfunding platform, grocery retailers can build a community of consumers who interact more with the suppliers and are invested in the products and services they support.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Customers can contribute to product development and have a say in the products that are offered, leading to<\/span><a href=\"https:\/\/smallbrooks.com\/da\/customer-engagement-and-crowdfunding\/\" target=\"_blank\" rel=\"noopener\"> increased engagement<\/a><span style=\"font-weight: 400\">\u00a0and a sense of ownership among the customer base. By involving the community in the process of bringing new food products to market, food retailers can build stronger relationships with their customers and develop a more loyal following.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96c1d5 elementor-widget elementor-widget-heading\" data-id=\"d96c1d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2- Find new suppliers and innovative products<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7881f elementor-widget elementor-widget-text-editor\" data-id=\"ca7881f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In today&#8217;s fast-paced and competitive food industry, it is important to stay up to date with industry trends as well as to differentiate themselves from the competition. A crowdfunding platform can provide a valuable way to discover new and innovative products and suppliers that will help retailers stand out in a crowded market.<\/p><p>Through crowdfunding campaigns, retailers can engage with a wide range of producers and suppliers who otherwise might have been overlooked because they don&#8217;t have the resources or connections to get their products into mainstream retail channels. By providing a platform for these small-scale producers to showcase their products and reach a wider audience, crowdfunding can help to democratize the food industry and give a voice to emerging trends and ideas.<\/p><p>In addition, a successful crowdfunding project can be the entry point to the supermarkets\u2019 shelves. By launching a crowdfunding campaign, food retailers can see how well a product or supplier resonates with customers and decide to commit to a large-scale order or long-term relationship. This can help retailers mitigate the risk of investing in new products or suppliers that may not perform well in the market. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a38e7f elementor-widget elementor-widget-heading\" data-id=\"9a38e7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3- PR &amp; branding<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59cb549 elementor-widget elementor-widget-text-editor\" data-id=\"59cb549\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Having their own platform can help retailers position themselves as champions of innovation and local development, which can strengthen their brand position and gain increased media exposure. Additionally, crowdfunding provides a constant stream of inspiring\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/why-so-important-share-success-stories-balaji-iyer\/\" target=\"_blank\" rel=\"noopener\">success stories<\/a>\u00a0and innovative projects that retailers can proudly share with their audience, creating compelling narratives that capture attention and generate buzz. This not only promotes the retailer&#8217;s brand but also amplifies their presence without the need for extensive marketing expenses.<\/p><p>Furthermore, a crowdfunding platform establishes a direct line of communication between the retailer and their customers, enabling them to better understand and respond to their customers&#8217; needs and preferences. This engagement cultivates trust and loyalty, positioning the retailer as a brand that truly cares about the community they serve.<\/p><p>Moreover, the inclusive and empowering nature of a crowdfunding platform fosters a sense of collaboration within the local start-up community. This helps small-scale producers overcome their hesitations towards big corporations and perceive retailers as more approachable partners. Embracing a &#8220;start-up&#8221; vibe, the platform further strengthens the retailer&#8217;s appeal to small-scale producers, fostering mutually beneficial relationships.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddb489 elementor-widget elementor-widget-heading\" data-id=\"2ddb489\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4- Data and insight<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0938c28 elementor-widget elementor-widget-text-editor\" data-id=\"0938c28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400\">A crowdfunding platform can provide grocery retailers with a wealth of data and insights into what consumers need and want. It can be a powerful tool for gathering feedback on new food products, allowing retailers to refine and improve their offerings based on customer input. This, in turn, can lead to higher levels of customer satisfaction and increased sales.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdefe1a elementor-widget elementor-widget-heading\" data-id=\"bdefe1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5- New source of revenue<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc04534 elementor-widget elementor-widget-text-editor\" data-id=\"fc04534\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400\">Having a crowdfunding platform can also be a source of revenue for companies owning the platform. By being able to decide on and set their own fees, retailers can earn money from collecting fees from successful projects.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8918fc elementor-widget elementor-widget-image\" data-id=\"f8918fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/smallbrooks.com\/wp-content\/uploads\/elementor\/thumbs\/crowdfunding1-1-pw24aoni6buqy932n2keuwtwsh0hm4afwzy1zeirsw.jpg\" title=\"crowdfunding1 1\" alt=\"crowdfunding1 1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1e085 elementor-widget elementor-widget-heading\" data-id=\"6e1e085\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case: Coop crowdfunding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd61071 elementor-widget elementor-widget-text-editor\" data-id=\"dd61071\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400\">In 2017, Denmark\u2019s largest food cooperative, <\/span><a href=\"https:\/\/coop.dk\/\"><span style=\"font-weight: 400\">Coop<\/span><\/a><span style=\"font-weight: 400\">, launched <\/span><a href=\"https:\/\/crowdfunding.coop.dk\/\"><span style=\"font-weight: 400\">Coop crowdfunding<\/span><\/a><span style=\"font-weight: 400\"> with the main objective of helping small food producers get funding for their ideas.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368f515 elementor-widget elementor-widget-text-editor\" data-id=\"368f515\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400\">In the start, the concept of crowdfunding was relatively new in the Danish market and not very well-known which made it challenging to attract users to the website, both backers and producers. Also, small producers and innovators were also unaccustomed to dealing with big organizations such as Coop and even found it intimidating. This further complicated the search for projects. However, despite these challenges, Coop&#8217;s crowdfunding platform has achieved significant success and is still going strong.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">At the moment, Coop Crowdfunding counts more than 33,000 users and has been able to secure more than 13 million DKK in funding for a variety of exciting projects.<\/span><\/p><p><span style=\"font-weight: 400\">The team has grown from one to four full-time employees, and the platform has expanded with the introduction of additional features such as polls and a webshop.<\/span><\/p><p><span style=\"font-weight: 400\">With more than 600 featured projects, Coop Denmark has gained a lot of exposure in the media and has positioned themselves as a promoter of innovation, local development and sustainability. To date, the platform has garnered more than 10 million DKK worth of media exposure. This has allowed Coop to benefit from free publicity rather than having to spend significant amounts of money on marketing and advertising efforts.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f575bbe elementor-widget elementor-widget-heading\" data-id=\"f575bbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Konklusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3ce85 elementor-widget elementor-widget-text-editor\" data-id=\"1f3ce85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400\">In conclusion, grocery retailers have a lot to gain by having their own crowdfunding platform. It allows retailers to engage and empower consumers and producers and provides a novel approach to customer experience, branding, awareness and insights on consumer behavior. It facilitates cooperation, builds communities and fosters involvement, engagement and innovation. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c999153 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c999153\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c83f53f\" data-id=\"6c83f53f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c2af53c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c2af53c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b15f58f\" data-id=\"7b15f58f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57f5d681 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"57f5d681\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;150&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"https:\/\/smallbrooks.com\/da\/the-team\/\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/smallbrooks.com\/da\/the-team\/\" >\n\t\t\t\t\t\tIntroduktion til crowdfunding\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNy i crowdfunding? Udforsk vores guide om crowdfunding og crowdfundingplatforme. Alt du skal vide samlet \u00e9t sted. \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7997d658 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7997d658\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/smallbrooks.com\/da\/crowdfunding-platform-software-the-definitive-guide\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se guiden<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-723ab708\" data-id=\"723ab708\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26e39af8 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"26e39af8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a class=\"elementor-icon elementor-animation-\" href=\"https:\/\/smallbrooks.com\/da\/solutions\/\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-archive\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/smallbrooks.com\/da\/solutions\/\" >\n\t\t\t\t\t\tHar du brug for et eksempel?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVil du se eksempler p\u00e5 platforme vi har lanceret? Dyk ned i vores kundecases og f\u00e5 inspiration fra andre. \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1154b8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e1154b8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/smallbrooks.com\/da\/customers\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se kundehistorier<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-275cb6d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"275cb6d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b3fe5d4\" data-id=\"5b3fe5d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c8d927a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7c8d927a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Klar til at komme i gang?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-936bf7e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"936bf7e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kontakt os hvis du har sp\u00f8rgsm\u00e5l<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac4ac51\" data-id=\"ac4ac51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37228df elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-button\" data-id=\"37228df\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/smallbrooks.com\/da\/get-in-touch\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt os<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Product How it works Features Sectors Customers Our other solutions Crowdfunding Danmark CrowdfundingHub Lendino About About Smallbrooks The team Get In Touch Resources Blog Guides Get in touch Get In Touch Smallbrooks blog Why grocery retailers should have a crowdfunding &hellip; <a href=\"https:\/\/smallbrooks.com\/da\/crowdfunding-platform-for-grocery-retailers\/\">Read More<\/a><\/p>","protected":false},"author":4,"featured_media":13429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-13342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why grocery retailers should have a crowdfunding platform- Smallbrooks<\/title>\n<meta name=\"description\" content=\"Grocery retailers have a lot to gain from having their own crowdfunding platform. 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