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The art of attraction: How to attract investors and campaign creators to your crowdfunding Platform

By Katherine Pierce

Are you starting a crowdfunding platform or looking to attract more investors and campaign creators to your existing one? Well, then, you’ve come to the right place! Over the past few years, crowdfunding has become an increasingly popular way for people to fund their projects, startups, and charitable causes. 

The thing is, with its soaring popularity, so many crowdfunding platforms have already popped up one after the other. This has made standing out from the competition even harder, which only means that it’s going to be a little challenging to attract the right people to your platform. But that doesn’t mean it’s impossible! 

In this blog post, we’ll explore the art of attraction and provide some tips on how you can attract investors and campaign creators to your crowdfunding platform. 


1. Foster a positive money mindset

Before anything else, this is one tip you wouldn’t want to miss: Having a positive money mindset can be a key factor in attracting investors and campaign creators to your crowdfunding platform, as people are more likely to be drawn to a platform that embodies a mindset of abundance and financial empowerment.

To foster a positive money mindset, consider offering resources and educational materials on financial literacy, wealth building, and investing. You can also highlight the success stories of investors and campaign creators who have achieved their goals through your platform.

2. Define you USP

One of the first steps in attracting investors and campaign creators is to define your unique selling proposition (USP). Your USP is basically what sets your platform apart from every other platform and makes it compelling for investors and campaign creators to choose you over others. 

To define your USP, consider what benefits your platform offers that others don’t. Is it ease of use, a particular niche or industry focus, a lower fee structure, or superior customer service? Once you’ve identified your USP, make sure to communicate it clearly and prominently on your website and in your marketing materials. 

Here are some crowdfunding platforms and their USPs for your inspiration: 
  • Kickstarter: Kickstarter is one of the most well-known crowdfunding platforms and is focused on creative projects such as films, music, and art. Their USP is that they have a curated selection of projects, with a focus on innovation and creativity.
  • GoFundMe:  GoFundMe is a popular platform for personal fundraising, such as  for medical expenses, education, and charity causes. Their USP is that they have a user-friendly platform with a simple donation process and a focus on social sharing.
  • Lendino:  Lendino is a Danish peer-to-peer lending platform that allows individuals and businesses to borrow money directly from investors. Their USP  is the offering of business and mortgage deed loans at competitive interest rates for borrowers and attractive returns for investors. With a focus on collateral-backed lending, Lendino’s advanced credit scoring system ensures a secure borrowing and investment experience for its users.
  • Coop crowdfunding: Coop Crowdfunding is the biggest crowdfunding platform in Denmark. They promote values of sustainability, democracy, and social responsibility. Their USP is that they are the only crowdfunding platform dedicated exclusively to food products, where consumers can have an influence in what they would like to eat in the future.

These are just a few examples, but as you can see, each platform has its own unique focus and value proposition that sets it apart from the others. By defining your USP and targeting a specific audience, you can create a crowdfunding platform that stands out and attracts the right investors and campaign creators.

3. Create an attractive website

Your website is often the first impression people will have of your crowdfunding platform, so it’s essential to make it visually appealing, easy to navigate, and informative. 

Here are some tips for building a functional and visually-appealing website: 

  • Use high-quality images and videos that showcase your platform and its benefits. 
  • Keep the design simple and user-friendly, with easy-to-read fonts and a clear color scheme. 
  • Make it easy for investors and campaign creators to sign up and start using your platform. 

4. Build a strong brand

Building a strong brand is another key factor in attracting investors and campaign creators to your crowdfunding platform. Your brand should convey your values, mission, and vision for the platform.

Consider what kind of tone and personality you want your brand to have. Do you want it to be serious and professional or more lighthearted and fun? Once you’ve defined your brand, make sure to use it consistently across all your marketing materials, including your website, social media, and email marketing.

5. Leverage social media

Every online platform needs a strong online presence. And there’s arguably no better way to do that than through social media. 

Social media is a powerful tool for attracting investors and campaign creators to your crowdfunding platform. By creating engaging and informative content, you can increase brand awareness, build a following, and drive traffic to your website. 

Here are some strategies you can employ for utilizing social media: 

  • Choose the social media platforms where your target market is most active and concentrate your efforts there.
  • Share informative and engaging content, such as blog posts, videos, and infographics.
  • Use hashtags and keywords to increase visibility and reach a broader audience.
  • Engage with your followers by answering their questions and comments and asking for their feedback. 

6. Provide excellent customer service

Finally, providing excellent customer service is crucial for attracting and retaining investors and campaign creators. Make sure to respond promptly to inquiries and support requests and provide clear and helpful information.

Consider offering a knowledge base or FAQ section on your website to help answer common questions. Additionally, be transparent and communicative about any updates or changes to your platform, fees, or policies.

Final thoughts

Remember, people are more likely to invest in or create campaigns on a platform that they trust and feel confident in. By putting in the effort to create a compelling and user-friendly crowdfunding platform, you can build trust with your audience and attract the investors and campaign creators who will help your platform thrive.

So, take the time to craft a strong brand, provide valuable resources, and engage with your audience through social media and customer service. By doing so, you’ll be well on your way to creating a successful and attractive crowdfunding platform that people will want to use and recommend to others.

For more insightful articles about crowdfunding, check out Smallbrooks’ Blog

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