Smallbrooks blog

Customer Engagement and Crowdfunding

By Katherine Pierce

Businesses must keep up with customer engagement to ensure their success. Crowdfunding is one way to do this. It allows businesses to connect with customers and build relationships that can increase sales and loyalty. With crowdfunding, businesses can test new ideas, products, or services before investing in them. 

In this article, we’ll talk about the importance of customer engagement and how crowdfunding can help businesses achieve it. We’ll also discuss the benefits of crowdfunding and how to get started.

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Importance of Customer Engagement

Customer engagement is essential for businesses to succeed. Here are some of the reasons why customer engagement is important.

1) It helps build relationships with customers.

Your customers are your most valuable asset. By engaging with them, you can build relationships that will lead to increased sales and loyalty.

Customer engagement keeps you at the front of your customers’ minds. As a result, they are more likely to think of you when they need something.

2) It helps you understand your customers better.

By engaging with your customers, you can learn more about their needs and preferences. This information can help you create products and services that meet their needs and increase customer satisfaction.

Asking your customers about their experiences with your products or services can also help you identify areas for improvement.

3) It helps you stay competitive.

Engaging with your customers can help you stay ahead of the competition. You can use customer feedback to develop new products or services that meet their needs and keep them returning for more.

Additionally, customer engagement can help you identify trends and stay up-to-date with the latest industry developments. It also drives workforce development, as you can use customer feedback to identify areas of improvement and develop strategies for success.

What Is Crowdfunding?

Crowdfunding is a great way to engage with customers and build relationships. It allows businesses to connect with their customers, test new ideas, and raise funds for projects or products.

Crowdfunding works by allowing people to invest in a project or product. Investors can be individuals, businesses, or organizations. They can make small investments or large ones, depending on the project.

As a result, businesses can raise funds quickly and easily without taking out loans or seeking venture capital. This can be especially helpful for small businesses or startups that may not have access to traditional financing.

Benefits of Crowdfunding

Crowdfunding offers several benefits for businesses. Here are some of the most important ones:

1) It helps you build relationships with customers.

Crowdfunding allows businesses to connect with their customers and build relationships that can increase sales and loyalty. Customers who invest in a project or product are more likely to be invested in the business’s success.

For instance, if customers invest in a product, they may be more likely to purchase it when it is released. They may also be more interested in the business and its future products. 

2) It helps you test out new ideas.

Crowdfunding can be a great way to test new ideas without investing a lot of money upfront. If the idea is successful, you can use the funds raised to develop it further. 

The money raised can also be used to develop prototypes and market the product or service. Since more customers and people are involved in the project, it can help you get feedback quickly and make improvements.

3) It helps you raise funds quickly.

Traditional financing can take a long time to secure. Crowdfunding, on the other hand, allows businesses to raise funds quickly and easily. You can use the funds to develop new products or services, launch marketing campaigns, and more. With crowdfunding, getting the money you need to grow your business is easier.

4) It helps you build brand awareness.

Crowdfunding can help businesses build brand awareness and reach new customers. When people invest in a project or product, they are likely to share it with their friends and family. This can help spread the word about your business and increase sales. Over time, crowdfunding can help you build a loyal customer base and increase your profits.

How to Get Started With Crowdfunding

Crowdfunding can be a great way to raise funds and build customer relationships. To get started, you’ll need to create a crowdfunding campaign. This involves setting a goal, outlining the project or product you’re raising money for, and creating rewards for investors.

You’ll also need to promote your campaign and reach out to potential investors. You can do this through social media, email campaigns, virtual events, and other marketing strategies.

Common platforms for crowdfunding include Kickstarter, SeedInvest Technology, Indiegogo, and GoFundMe. Each platform has its rules and regulations, so read up on them before launching your campaign.

Here at Smallbrooks, we also offer crowdfunding software as a service. Our team offers a tailored crowdfunding platform that fits your needs. We support all crowdfunding types: loan, reward, equity, and donation.

Read more about crowdfunding platform software.


Crowdfunding is a great way for businesses to engage with customers, test new ideas, and raise funds quickly. It can also help you build customer relationships and brand awareness. With the right strategy, crowdfunding can be an effective way to grow your business.

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